how we do it.
we create thoughtware. thoughtware generates ideas, experiences and strategies that ensure that communications are understood, recognised, respected, remembered, discussed and elicit a behavioural response.
we mix the conventional with the unconventional to build excitement and create a difference with every piece of thoughtware based communication. everything STP does is centred around the latest thinking on how our minds and brains have evolved to function. instead of trying to fit the human to the process, STP builds what we do around the way people actually think, decide and act.
we use a range of advanced quantitative & qualitative research and measurement tools, along with some less conventional techniques to stimulate a high level of intuitive, creative thinking. at different stages of the journey, STP also use more rational, critical approaches.
the combination of different thoughtware perspectives ensures that any communication that is focussed upon achieving a human response, whether that response is from individuals, teams, organisations, market segments or communities produces a behavioural response. learn more by: contacting us.
background.
‘background thinking’ is a technique that feeds the brain relevant information, then gives it time to process that information before putting it to work. it’s a tremendously effective way to help people problem solve, while simultaneously fulfilling day-to-day tasks. effective use of ‘background thinking’ requires a limited-time briefing, followed up some days later by a plenary or workshop session where people can express their ideas.
giving the brain the time, it needs to do
its job in the most effective way.
potential.
potential uses include:
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hypothesis generation for strategic analysis
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stimulus for proposition development
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creative ideation
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generation of tactical ideas.
to learn more about how background thinking works and how STP can put it to work for your personnel and brands: contact us.
mindfullness.
living the life and seeing the world through the eyes of an employee or customer
being able to assess accurately what others are thinking or feeling is one of the traits that has made us so successful as a species.
it allows us to be social. at the same time, it also makes us very good at assessing any threat from others. similarly, while it allows us to be our human best as empathetic creatures, it also allows us to outwit our fellows and enables other even fewer desirable abilities, through deceit.
by creating and using detailed descriptors of the people we’re thinking about, we can use projection to hypothesise insights which can then be validated, if required, in market research. these validations will help to drive creative thinking, communications strategy and tactical planning.
for more information on STP mindfulness: contact us.
being intuitive.
removing falseness and facilitating intuitive choice
when assessing creative strategic ideas senior organisational staff or consultants are extremely good at creating false situations ….. especially when researching important questions.
the danger implicit in these scenarios is that it can heavily skew the results.
as humans we can instinctively discern [often unconsciously] when we are being shown ‘stimuli’ and react accordingly, with the same skewed results.
‘instinctive movement’ removes the risks of unrealistic environments, using carefully crafted, empathetic techniques to assist people to indicate which ideas or thoughts they felt most strongly about.
to learn more about how ‘instinctive movement’ works best. please: contact us.
using reward and achievement principles to drive lasting engagement
gamification, uses the key principles of discovery and reward and adapts them to create powerful communications.
by appealing to the dopamine-mediated reward centre in the brain, we can encourage engagement and ongoing usage, acknowledging the attainment of short, medium and long-term objectives with appropriately layered rewards. there are techniques STP has successfully used for many key clients
to learn more about how we employ ‘gamification’ please: contact us.
directing attention.
communicating in landscapes which attract maximum attention.
by studying how people view communications, STP can create communication with content which directs attention to the most meaningful elements and turn interactions and responses into clear decisive actions.
STP can show you where people focus, ranking each person’s level of attention based upon physical changes in their eyes before turning these insights into design and experience cornerstones of successful communications.
to learn more about the highly significant potential of ‘directed attention’ please: contact us.