creating, developing and sustaining people focussed organisations.

 

human resource management [hrm] and marketing are about people and the behaviours they employ to meet their wants and needs.

strategic thoughtware partners (STP) fits organisational initiatives to the people and their associated behaviours, not the other way around!

people’s behaviours, the way they think, their beliefs, the way they interact and their use of information are fundamental to an organisation’s communication success.

STP’s services are built upon an understanding of the human condition.

 

this understanding is built upon the latest scientific research, models of thinking, systems of behaviour and a vast range of experience.

what.

do you recognise the human dimension in marketing

or human resource management communications?

 

STP designs initiatives to fit with the human dimension,

not the other way round.

STP brings the THOUGHTWARE required to SUCCESSFULLY ADDRESS ISSUES of ORGANISATIONAL COMMUNICATION.

why.

creativity, innovation and fundamental values are being driven out of communications by over rationalised processes, a reliance of delivery over quality and a general lack of thoughtware.

 

how.

we create thoughtware. thoughtware generates ideas, experiences and strategies that ensure that communications are understood, recognised, respected, remembered, discussed and elicit a behavioural response.

 

contact.

 

© 2019 Strategic Thoughtware Partners